The world of customer experience conferences has changed dramatically over the past few years.
Since the pandemic, there’s been an undeniable shift in how we gather, share, and learn from one another. But despite the growing demand for connection and deeper learning, the industry is missing the mark.
A growing number of CX professionals are starting to voice their concerns: the conference scene isn’t working like it used to, and something needs to change.
For many, conferences have become more about showing up than showing out. The excitement of networking and exchanging ideas is being overshadowed by bland programming, recycled content, and a lack of meaningful interaction.
In an industry that prides itself on being people-centric, the irony is glaring. So, what exactly is going wrong?
The Turnover Problem
One key issue is the turnover of key community organizers.
These are the people who often act as the glue, creating an environment where connections thrive. They understand the nuances of the CX community, what matters to professionals, and how to spark the kinds of conversations that lead to real value.
But with high turnover, there’s a loss of continuity and a disconnect between what attendees are seeking and what conferences are delivering. Without experienced curators, events lose their heart, leaving attendees feeling underwhelmed and, often, like they’re wasting their time.
Conflicting Corporate Objectives
Another significant hurdle is the conflict between corporate stakeholders and the needs of attendees.
Conference organizers often face pressure from sponsors and exhibitors who are focused on brand visibility and lead generation. While these stakeholders are critical for funding, their objectives can run counter to the attendees’ desire for genuine learning and engagement.
When content is shaped more by what sponsors want to push than what attendees need to hear, the event quickly loses its appeal. The result? Attendees tune out, and sponsors struggle to see a return on their investment.
Misunderstanding the Audience
The third problem is a general misunderstanding of what people are looking for in events.
In a post-pandemic world, CX leaders are looking for more than just information—they want connection. They crave workshops, discussions, and experiences that not only teach but allow for interaction, brainstorming, and real problem-solving.
Traditional formats—keynotes, panels, and endless PowerPoint slides—simply don’t cut it anymore. The events that succeed are the ones that give people a voice, a role in the conversation, and a chance to collaborate.
So, What Can Be Done?
If event organizers want to design and deliver programs that CX leaders are eager to attend, they need to embrace a few critical shifts:
- Prioritize Connection Over Content Overload: Stop stuffing the agenda with non-stop sessions. Instead, create spaces where people can network meaningfully. Curate intimate, focused discussions that allow for deeper dives into topics, giving attendees more value from fewer, more impactful sessions.
- Elevate Community Organizers: Invest in organizers who truly understand the CX space and can create a sense of belonging for attendees. These are the people who will not only plan a good event but will also make sure attendees leave feeling energized and valued.
- Rebalance Stakeholder Needs: Find ways to balance the demands of corporate stakeholders and the desire for meaningful content. Sponsors are important, but it’s equally important to preserve the integrity of the programming. Events should prioritize what CX professionals need to learn, not what stakeholders want to sell.
- Innovate with Interactive Experiences: Move away from one-sided presentations and lean into formats that encourage interaction. Think about roundtables, workshops, and unconference-style sessions where participants co-create the content. Let people share their stories, learn from one another, and solve real-world problems together.
The CX community is craving something different, something real.
If organizers can focus on these priorities, we might just see a revival of conferences that deliver on their promises and provide attendees with the experiences they’re hungry for.
Otherwise, we’ll continue to see attendance dwindle, and more people asking, “Is it even worth going?”
