With over two decades of hands-on experience, I’ve witnessed both triumphs and challenges faced in the pursuit of exceptional customer and agent experiences. Throughout this series, I’ll be sharing my personal experiences and lessons learnt with you, carefully weaving together real-life case studies while respecting the anonymity of those involved. My primary aim is to guide you through the pitfalls and offer best practices, so get ready to uncover valuable insights that can shape your contact centre’s success.
Let’s make this series a collaborative journey! Comment below with your thoughts, experiences, or even challenges you’ve faced in contact centre transformations. I’ll be actively engaging with your comments and incorporating your suggestions into upcoming articles.
My first Article is on how to approach a service transformation. Some of you will be old hands at transformation, but for some this will be new, and can be scary, so I’ve tried to make this light and sprinkle in some humour.
How to Embark on a Contact Center Transformation Project
How to get onto the right track to deliver exceptional customer experiences, that’s the big question. Be aware of the top five most common mistakes businesses make during the process that can lead to a derailment. In this article, let’s explore these and provide advice on how to avoid them.
Align Business Objectives
Firstly, not aligning with business objectives is like boarding a train without knowing the destination. You’re likely to end up in the wrong place. Before starting your project, make sure you engage with key stakeholders to ensure everyone is working towards the same objectives and the train is headed in the right direction.
Understand Your Customers Journeys
Secondly, not defining customer journeys is like traveling on a train without a schedule. You’re likely to miss important stops and lose valuable time. To avoid this mistake, map out customer journeys across all touch points and channels to identify pain points and areas for improvement, so your journey stays on schedule and you don’t miss a transfer!
People And Process Are Just As Important As Technology If Not More!
Thirdly, over-reliance on technology is like relying on a welder to build a train. Yes, a welder is a key resource to build a train, but a train build is a team effort. Technology is only one piece of the service transformation puzzle, and a successful transformation requires a comprehensive approach that includes people, processes, and technology. In my experience, the most successful programs are the ones that use the technology as a lever for reimagining processes to improve the lives of the employees and therefore improve the customer experience too.
Lack Of Decent Change Management – Often The Cause Of Transformation Derailment!
Fourthly, neglecting change management is like a train without a skilled conductor. Your employees are a critical component of delivering exceptional customer experiences. So, even before embarking on a transformation, you should have your teams engaged and motivated for change, much like a skilled conductor ensures the train runs smoothly and safely.
Failing to Monitor Results
Lastly, failing to monitor and evaluate results is like driving a train blindfolded. You have no idea where you’re headed or what to adjust. So, establish clear metrics for success and monitor progress regularly to identify areas of success and improvement opportunities, much like a train conductor continuously monitors the train’s speed and progress to ensure a safe and timely arrival at the destination.
Join the Conversation
In conclusion, these five mistakes can easily be avoided with a holistic approach that includes people, processes, and technology, much like a train requires a skilled conductor, multiple cars, and a well-planned schedule to reach its destination safely and on time. So, are you ready to embark on your journey with a well-planned schedule and a team of skilled conductors? Remember to align with business objectives, define customer journeys, take a holistic approach, address change management, and monitor and evaluate results to ensure a successful transformation.
How do you protect your service organisation from the possible pitfalls of transformation? I encourage you to share your insights and experiences in the comments below, hoping to spark a conversation that fosters collective learning and drives positive change in the realm of customer service.
CCNG guest blogger Karen Hendrickx is a highly accomplished customer experience professional based in Australia with over 2 decades of experience successfully guiding businesses through digital transformations of their customer service organisations.
